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Products for colour-treated hair
Colour fades from the inside out. Every wash lifts a little pigment through a cuticle that colouring already opened, and blondes pick up brassy warmth on the way. Protecting the investment is mostly about washing gently, sealing the cuticle and toning on schedule.
Why colour fades
An open cuticle
Colouring lifts the cuticle to place pigment inside. Until it closes again, every wash rinses a little of that pigment straight back out.
Brassy warmth
Lightened hair exposes underlying warm pigment. Blonde and silver toning formulas neutralise it rather than covering it over.
Heat and hot water
Hot water swells the cuticle open again. Rinsing cool is the single cheapest thing you can do to make a colour last longer.
A simple three-step routine
01
Wash gently, rinse cool
Wait 48 hours after colouring, then use a sulfate-conscious shampoo and finish with a cool rinse to close the cuticle.
02
Tone on schedule
For blonde or silver, a toning shampoo roughly every third wash. Leaving it on longer deposits more, so start short and build up.
03
Repair between colours
A repairing mask every third wash keeps the strand strong enough to hold pigment. Weak hair loses colour faster than healthy hair.
What we would start you on
Every product here is 100% genuine professional stock. If it is not right for your hair, send it back any time for a full refund — we cover the return shipping.