Free shipping on orders over $50 · 100% genuine professional stock · 714-225-8760
Shop by concern
Products for damaged and over-processed hair
Bleach, permanent color and heat all leave microscopic gaps inside the strand. Hair that is genuinely damaged stretches and stays stretched when wet, snaps when combed, and stops holding a style. The fix is not more product — it is the right three products in the right order.
What is actually happening
Chemical processing
Bleach and permanent color lift the cuticle to deposit pigment. Every pass leaves the strand more porous and less able to hold moisture.
Heat styling
Irons and dryers above 180°C soften keratin and drive out internal water. Repeated exposure makes hair brittle well before it looks damaged.
Mechanical stress
Brushing wet hair, tight ties and rough towel-drying snap already-weakened strands. Most breakage happens in the bathroom, not the salon.
A simple three-step routine
01
Cleanse gently
Use a sulfate-conscious repair shampoo and lather once, not twice. Damaged hair does not need stripping, it needs rebuilding.
02
Rebuild with protein
A repair mask every third wash, left on for the full time on the label. More often than that risks protein overload, which looks identical to damage.
03
Seal and protect
Finish with a leave-in or argan oil to close the cuticle, add slip and give the strand some heat protection before styling.
What we would start you on
Every product here is 100% genuine professional stock. If it is not right for your hair, send it back any time for a full refund — we cover the return shipping.
Questions we get about damaged hair
Can damaged hair actually be repaired?
Not permanently. The strand is not alive and cannot heal itself. What good products do is fill the gaps, smooth the cuticle and stop further breakage — which makes hair look and behave far better while you grow the damage out.
Protein or moisture — how do I know which?
Hair that stretches when wet and does not spring back usually wants protein. Hair that feels rough, squeaky and brittle usually wants moisture. Getting it the wrong way round makes things worse. The keratin vs protein guide explains the difference.
Can I use a protein mask every wash?
No. Too much protein leaves hair stiff and snappy, and protein overload looks almost identical to damage. Every third wash is the usual ceiling.
How hot is too hot for styling?
Above roughly 180°C you are softening keratin and driving water out of the strand. Lower heat and a heat protectant do more for damaged hair than any mask will.
Should I cut it or treat it?
If the ends are split, cut them — a split travels up the strand and no product closes it. Treat the mid-lengths, cut the ends.
More on this: how to fix over-processed hair, keratin vs protein treatments, and shampoo for color-treated hair.