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Ingredients
Why professional-grade actually means something
“Salon quality” is a marketing phrase anyone can print on a bottle. What actually separates professional formulas is concentration, pH control and what has been left out. Here is what is in ours, what each ingredient does, and how to pick between them without guessing.
Professional versus drugstore
Concentration
The active is often the same molecule. The difference is how much of it is in the bottle — which is why a professional product can work in one wash where a supermarket one takes a month.
pH control
Hair sits at about pH 5.5. Formulating to match it keeps the cuticle flat and sealed. Cheaper alkaline cleansers swell it open, which is where most dryness starts.
What is left out
Several of our ranges are free of parabens, sulfates, silicone oil, mineral oil and phosphates. Fewer fillers means more of the bottle is doing the work.
The ingredients we use
Argan oil
Small enough to enter the hair shaft rather than coat it. Rich in vitamin E and omega-6 and omega-9. Smooths frizz, adds shine, helps colour absorb evenly.
Keratin
The protein hair is already made of. Used topically it fills gaps in a damaged cuticle and smooths the surface. It seals rather than rebuilds.
Tea tree oil
Australian tea tree is antibacterial and antifungal. It clears the scalp of excess sebum and calms itching and flaking without stripping the lengths.
Biotin
Supports the strand itself — strength, resilience and apparent thickness. It is why biotin formulas improve density before they change hair count.
Caffeine
Stimulates blood circulation at the scalp and supports healthy follicles. Pairs with biotin in our thickening range for fine or shedding hair.
Lotus & bamboo extracts
The botanicals behind the Expert Hydro range. They restore moisture balance and are formulated at hair's own pH, with no parabens.
Not sure which you need?
Start from the problem rather than the ingredient. Our concern pages match what your hair is doing to the products that address it, with a three-step routine for each.
Shop by concern